Brand Partnerships is our platform that helps you accomplish a new collaborative marketing strategy called cross-store selling.
With cross-store selling you can…
increase your store’s AOV
lower your customer acquisition costs
Increase your return on ad spend
Acquire new customers
And drive more sales — All without any additional marketing costs!
In response to the pandemic, we created the first cross-store sales channel so that brands could collaborate and sell more together.
What is Cross-Store Selling?
Cross-store selling is a collaborative marketing strategy where DTC brands partner to sell their products without a traditional wholesaling relationship. The cross-store sales platform syncs the inventory management, sales transactions, and fulfillment between stores in real-time so that brands can sell more together without inventory risk or commitments.
With cross-store selling, brands can leverage the existing products and audiences of stores so that they can sell more together.
Brand Partnerships provides all the benefits of dropshipping, affiliate marketing, and traditional wholesale-retail relationships, combined into a single platform.
Through Carro’s Brand Partnerships, brands are able to discover and partner with complementary brands in their space.
We’ve already seen brands strategizing together to find unique ways to use Brand Partnerships. Here’s a few of our favorites:
Upselling and Cross-Selling: Retailers have added products to their store that can be used to cross-sell to customers when they add something to the cart.
Digital Store Popups: Retailers are adding several products to their store and creating collections within their site. These collections are like a mini popup shop within their shop. It can showcase a specific brand partner, a cause such as environmentally-friendly products, or it can even be themed for holidays, like having a Christmas section in your store without having to buy any seasonal inventory.
Product Bundling: That’s when a retailer adds products to their store, then sells them together in all-in-one kits, gift bundles, or variety packs.
Honestly the opportunities are only limited by imagination. Every day we see brands come up with new and creative ways to leverage Brand Partnerships.
Real World Examples of Brand Partnerships
Vanity Planet X Glow Recipe
Vanity Planet and Glow Recipe are a great example of how two brands came together to collaborate within our network and sell more, together.
Vanity Planet and Glow partnered together to not only sell each other’s products but also to create a unique beauty bundle of products to sell over the holiday season. From Black Friday to Christmas, Vanity Planet and Glow Recipe each sold the “Steam, Sleep, and Glow Set” on their website. It included face masks and toners from Glow Recipe, and a facial steamer from Vanity Planet.
This one product bundle generated $68,000 in revenue for Glow Recipe and Vanity Planet. Better yet, in addition to revenue, they also each acquired 478 new customers through sales on both sites.
That’s right, each time a bundle sold on either site, both brands got a new customer’s information so they could run retargeting and remarketing campaigns to capitalize on the lifetime value of these customers.
They also maximized their profit margins on this bundle by combining their partner’s products with their own products. That way, they basically moved twice the inventory than if they had sold all the items individually.
State Bicycle X Thousand Helmets
State Bicycle sells bikes. Pretty straight forward, right? They sell city bikes and mountain bikes, and just about every other type of bike you can think of. However, they didn’t sell helmets; and their customers were going to other marketplaces and stores to find accessories, even though they had purchased the bike itself from State Bicycle.
State Bicycle wanted to start offering helmets and other accessories to their customers through their own site, so that their customers didn’t have to go anywhere else.
In a traditional wholesale relationship, this would have been very expensive and time-consuming to launch. Just having a variant sku for each size and color of helmet would have almost doubled their sku management.
Through the Brand Partnerships Network, State Bicycle was able to partner with Thousand Helmets and seamlessly add products to their store.That’s all the skus, colors, and sizes that State Bicycle wanted, with none of the upfront costs, inventory commitment, or management.
Now, when customers shop State Bicycle, they can find everything they need to get set up cycling–start to finish. State Bicycle also optimized their checkout so that every time someone adds a bike to their cart, they automatically get a helmet recommended to them as well; increasing their average order value and the customer lifetime value.
Suppliers in the Carro Network
Let’s look at Thousand Helmets for a second. They were the supplier for State Bicycle, selling their helmets on State Bicycle’s site. Since their deal with State Bicycle, Thousand Helmets has reached out to and been discovered by many other bike retailers, many of which are now selling Thousand Helmets in their stores, with more partnerships on the way.
Leveraging Carro’s Brand Partnership Network enables Suppliers to sell their products on top-performing Shopify stores, exposing them to new, highly targeted audiences who are actively searching for what they have to sell.
This drives additional brand and product awareness, while simultaneously developing into a new customer acquisition channel. In addition to filling an order, the supplier has the ability to remarket to the customer with new products post-sale or in the near future.
Not to mention that suppliers have complete control over what products they make available to their network and which stores and brands they would like to partner with.
Inside our Directory, you’ll see all the suppliers and which of their products are available. These brands are categorized so that retailers can add products from a specific category or to appeal to a certain demographic.
As a supplier, you’ll be listed in Carro’s Brand Directory and receive a notification any time a retailer is interested in your products, so that you can approve or deny access to your product catalog.
As a supplier, once you make your products available to the network you will also choose how each sale is split. You’ll be able to set exactly how much retailers earn on each sale of your products.
Whenever a product sells, you’ll receive a wholesale order directly in your Shopify Orders queue, so that you can fulfill the order just as you normally would.
How Does Carro Make Money?
At this point you probably are wondering what the catch is. How much does this cost and how does Carro make money? As you can see, Carro currently takes a 5% transaction fee on every product sold through Brand Partnerships along with a monthly subscription fee we will be introducing in 2021. Again, we haven’t started charging for the subscriptions yet, but when we do, you’ll pay between $50-$250 a month depending on the tier you choose.
The good news is that it’s entirely FREE to install, browse the directory, and even list your products.
You won’t get charged until you have created your first partnership and make your first sale.
Brand Partnerships truly creates a win/win scenario for the Supplier and Retailer, driving more sales for both brands involved.
And to top it all off, you get to partner with some of the best brands Shopify has to offer!
Brand Partnerships: A Cross-Store Sales Channel
As a recap, Brand Partnerships is a Cross-Store Sales Channel and Network where DTC brands can partner together to cross-sell each other’s products without any inventory commitments.
No need for custom coded solutions. Instead, Brand Partnerships is a plug and play solution that allows you to start selling products from day one.
With cross-store selling, sell your products on other Shopify storefronts, or expand your own catalog by selling other brand’s products.
As a retailer selling other brands’ products on your store, you’ll be able to expand your store without any inventory costs or commitments. Imagine if you could sell anything on your store with no risk? That’s exactly what Brand Partnerships does. It allows you to be strategic about what you sell without having to worry about the how. Choose products that can be used to cross-sell or up-sell at checkout, grow your related products, and complete each buyer’s journey by adding complementary products to your store.
Or, supply other stores with your own products to sell more. You’ll be able to decide how the revenue is split for each sale, and choose the best partners for your brand. Suppliers also benefit from their partners’ marketing efforts, and can acquire new customers to remarket and retarget to without increasing marketing costs.