Being a Retailer: What You Need to Know

Within each Brand Partnership, there is a retailer and a supplier. When you are a retailer, you are selling your partner’s products on your website. As a retailer, you can expand your product catalog to include the items that your customers are looking for, without any risk. 

You can partner with other brands to include easy cross-sells on your website. For instance, if you sell bicycles, then partnering with a helmet manufacturer can help you provide your customers with additional products, while also increasing your average order value. 

When you list a partner’s products on your site, you don’t have to worry about inventory or warehouse space. Instead, you can focus on creating a great customer experience so that customers can find all the related products they are looking for in one place… your store. Be a one-stop shop for your category! 

The products for this partnership will be imported into your own store, and kept in sync with your partner’s store. That means that the inventory will automatically update and each sale made will be sent to the supplier for fulfillment. 

Products that are imported through a partnership appear within your products list on your Shopify Dashboard, and are marked as a product imported through Carro. On the product page, you’ll be able to customize the product description and images so that they fit your brand’s overall look and feel. You can add them to categories and collections, or use them with any of your other apps, just as you would any other product. You won’t be able to adjust the SKU or price, since those are kept synced with your supplier’s store. 

Whenever a product sells, the supplier will receive a wholesale order so that they can fulfill the order. You’ll collect payment from the customer just as you normally would and then your supplier is paid through the credit card you have on file with Stripe.

Being a retailer is a great way to grow your product catalog and offer what your customers are looking for, without getting bogged down in purchase orders, inventory counts, and fulfillment.