Just like the trendy products, you may not be able to assume the risk of investing in new product categories right now. No problem! Work with a partner to expand your product categories and see what works.
You can experiment with different products to see what your audience loves. If you find a runaway hit with your store, then you can consider purchasing your own inventory to increase your margins, or you can continue to carry the brand partner’s merchandise and continue reaping the rewards.
If you’re an established women’s clothing store and thinking about carrying men’s clothes, you can partner with a retailer to start offering men’s clothes and see if there is a demand for it within your own store. When you work with a partner, you won’t have to carry any of the inventory or handle any of the fulfillment. You’ll just be able to offer exactly what your customers are looking for without the risk.