When an influencer posts about your brand, they own the images and all the rights associated with them. However, your brand may want to share them or use them to promote your brand’s message, so... Read More
5. Influencer Campaigns
The easiest way to get started in influencer marketing is reviews, unboxings, and mentions. Send a product to your favorite influencer and they can help spread the word about your brand. Read More
Giveaways are a great way to get influencers involved and get the word out to their followers fast. Having an influencer share a giveaway on their platform not only functions as a product mention, but it doubles as a great way to grow the influencer’s following and get a lot of people to interact with that post. Read More
If you’re looking to support an exceptional influencer as they create content, sponsorships are the way to go. Funding their creative content helps to bolster your brand’s good will and tells consumers that your brand is helping amazing content creators. The influencers will mention your brand and in many cases, create a mini commercial for your brand within their content. Read More
This is a new feature on Instagram and Facebook. Influencers can now list business partners when sharing their content, which allows brands to then boost the post with paid advertising. Read More
Affiliate and Ambassador programs are a great way to start using influencer marketing if you are unsure of the potential ROI for your brand. In this instance, you’ll only have to pay the influencer if they contribute to a sale on your site. Through the use of tracking links or coupon codes, influencers can promote your brand and be rewarded only when their efforts pay off. This helps to mitigate the risk involved with influencer marketing and guarantees that you only pay when you get results. Read More
This promotion is all about telling a story. Branded hashtags can be a great way for customers to discover your product within the organic sharing on social media. A good branded hashtag for this type of campaign will clearly connect back to the brand, but also encourage a specific use for the hashtag. Create a hashtag that implies the required action by the consumer, such as #MarriedinModcloth or #ShareYourEars. Both hashtags clearly direct the consumer when to post -- when you are married in a Modcloth dress or when you are wearing your Mickey ears. Read More
Influencers, at the heart of it, are amazing content creators. If your brand is looking to create content for Facebook and Instagram ads, or for your own social profiles, you can ask influencers to contribute content. They’ll create the amazing content they’re known for, and you’ll benefit from the name recognition of that influencer. Read More
Co-branded products are a way for your brand to work even closer with an influencer to promote sales. Co-branded products also allow the influencer to infuse their own aesthetic and message into your brand’s product line, which could give your product line a unique boost. Read More
If you are planning a brand event or new product launch party, this is the perfect solution to get the word out. Find influencers who are local to your area or send invites to influencers across the country to attend your event. You can even sponsor certain influencers to attend the event and pay for their travel expenses. Read More
Instagram allows users and influencers to tag their posts with their physical location. For brands with a physical location, these local influencers can help you get foot traffic to your store. Read More
Remember, social media is not just about the posts and stories. There are thriving groups that are conversing with each other every day. There are also successful newsletters and blogs where industry leaders are helping their audience grow and thrive together. These content hubs are the perfect opportunity for you to connect with their audiences and turn them into your customers! Read More