The Mentions tab is where all your influencer content lives. To see your mentions, you’ll want to connect your brand’s Instagram. The first time you sign in, it may take a few minutes to populate... Read More
6. Measuring Success
Influencer marketing can be used to drive a variety of results for your company. When structuring your influencer marketing program, you should have these goals of influencer marketing in mind: increasing brand awareness, reaching new audiences, generating sales, improving brand reputation and advocacy, and driving lead generation. Read More
Now that you have partnered with an influencer, it is important to measure the results to improve upon future partnerships and influencer marketing campaigns. In order to measure the effectiveness of the campaign, it is important to set the overall goal of the campaign. This will help you determine the metrics to use in determining success. For each of the following goals, we’ve listed possible ways to measure success. Depending on how your store is set up, there may be even more ways to determine the impact of an influencer on your brand. Read More