Influencer Reviews, Unboxings, and Mentions

Best for: Brands that are just starting their influencer marketing program.

Minimum Budget to Get Started: $0 + the cost of gifted products

This is the easiest way to get started in influencer marketing:

  1. Turn on Product Requests and send your invite link to your favorites list.
  2. Approve the product requests that suit your brand and goals, then send the influencers their products.
  3. Influencers share a video or image of the product, tagging the brandโ€™s social media accounts, and telling their audience what they like about the product. They can also share something about their life and how they use the product, mentioning the product more organically. 

Examples:

Post from @Nomad influencer @martyrobertson:

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๐™ธ๐š ๐š’๐š— ๐š๐š˜๐šž๐š‹๐š, ๐š“๐šž๐šœ๐š ๐š ๐šŠ๐š•๐š” ๐šž๐š—๐š๐š’๐š• ๐šข๐š˜๐šž๐š› ๐š๐šŠ๐šข ๐š‹๐šŽ๐šŒ๐š˜๐š–๐šŽ๐šœ ๐š’๐š—๐š๐šŽ๐š›๐šŽ๐šœ๐š๐š’๐š—๐š. ๐™ฐ๐š—๐š ๐š ๐š‘๐šŽ๐š— ๐š๐š‘๐š˜๐šœ๐šŽ ๐šŒ๐šŠ๐š–๐šŽ๐š›๐šŠ ๐š‹๐šŠ๐š๐š๐šŽ๐š›๐š’๐šŽ๐šœ ๐š๐š’๐šŽ ๐š๐š›๐š˜๐š– ๐š๐š‘๐šŽ ๐šŒ๐š˜๐š•๐š ๐šŠ๐š—๐š ๐šŽ๐š—๐š๐š•๐šŽ๐šœ๐šœ ๐š–๐š˜๐š–๐šŽ๐š—๐š๐šœ ๐šŒ๐šŠ๐š™๐š๐šž๐š›๐šŽ๐š ๐šŠ๐š•๐š˜๐š—๐š ๐š๐š‘๐šŽ ๐š ๐šŠ๐šข ๐š๐š‘๐šŽ๐š— ๐š๐š‘๐šŽ๐š›๐šŽ ๐š’๐šœ @nomad ๐š๐š˜ ๐š‘๐šŽ๐š•๐š™ ๐š“๐šž๐š’๐šŒ๐šŽ ๐šž๐š™ ๐š๐š‘๐š˜๐šœ๐šŽ ๐š•๐š’๐š๐š‘๐š’๐šž๐š–๐šœ ๐šŠ๐š—๐š ๐šœ๐š’๐š•๐š•๐šข ๐š™๐š‘๐š˜๐š—๐šŽ๐šœ ๐Ÿ”‹๐Ÿ“ฒ ๐™ฝ๐š˜๐š–๐šŠ๐š ๐š’๐šœ ๐š–๐šž๐šŒ๐š‘ ๐š–๐š˜๐š›๐šŽ ๐š๐š‘๐šŠ๐š— ๐šŠ ๐š‹๐š›๐šŠ๐š—๐š ๐š—๐šŠ๐š–๐šŽ. ๐™ธ๐šโ€™๐šœ ๐š’๐š–๐š‹๐šŽ๐š๐š๐šŽ๐š ๐š’๐š— ๐š๐š‘๐šŽ๐š’๐š› ๐š™๐š‘๐š’๐š•๐š˜๐šœ๐š˜๐š™๐š‘๐šข ๐šŠ๐šœ ๐šŠ ๐šŒ๐š˜๐š–๐š™๐šŠ๐š—๐šข ๐šŠ๐š—๐š ๐šŠ๐šœ ๐šŠ ๐š๐šŠ๐š–๐š’๐š•๐šข. ๐™พ๐š ๐š—๐š’๐š—๐š ๐š๐šŽ๐š ๐šŽ๐š› ๐š๐š‘๐š’๐š—๐š๐šœ, ๐š‹๐šŽ๐š’๐š—๐š ๐š›๐šŽ๐šœ๐š˜๐šž๐š›๐šŒ๐šŽ๐š๐šž๐š•, ๐šŠ๐š—๐š ๐šœ๐šŽ๐šŽ๐š”๐š’๐š—๐š ๐šŠ๐š๐šŸ๐šŽ๐š—๐š๐šž๐š›๐šŽ. ๐™ธ๐š ๐š’๐šœ ๐šŠ๐š ๐š๐š‘๐šŽ๐š’๐š› ๐šŸ๐šŽ๐š›๐šข ๐šŒ๐š˜๐š›๐šŽ ๐š˜๐š ๐š™๐š›๐š˜๐š๐šž๐šŒ๐š ๐šŸ๐š’๐šœ๐š’๐š˜๐š—: ๐šŒ๐š›๐šŽ๐šŠ๐š๐š’๐š—๐š ๐š–๐š’๐š—๐š’๐š–๐šŠ๐š•๐š’๐šœ๐š, ๐š™๐š›๐šŠ๐šŒ๐š๐š’๐šŒ๐šŠ๐š• ๐š๐š˜๐š˜๐š•๐šœ ๐š๐š‘๐šŠ๐š ๐š”๐šŽ๐šŽ๐š™ ๐šž๐šœ ๐š™๐š˜๐š ๐š๐šŽ๐š›๐šŽ๐š ๐š˜๐š— ๐š๐š‘๐šŽ ๐š๐š˜. ๐™ฝ๐šŽ๐šŸ๐šŽ๐š› ๐š–๐š’๐šœ๐šœ ๐šŠ ๐šœ๐š‘๐š˜๐š ๐š ๐š’๐š๐š‘ ๐š๐š‘๐šŽ๐š’๐š› ๐šž๐š•๐š๐š›๐šŠ ๐š›๐šž๐š๐š๐šŽ๐š, ๐šŒ๐š˜๐š–๐š™๐šŠ๐šŒ๐š ๐Ÿฟ,๐Ÿถ๐Ÿถ๐Ÿถ๐š–๐™ฐ๐š‘ ๐š‹๐šŠ๐šŒ๐š”๐šž๐š™ ๐š‹๐šŠ๐š๐š๐šŽ๐š›๐šข ๐š ๐š’๐š๐š‘ ๐š’๐š—๐š๐šŽ๐š๐š›๐šŠ๐š๐šŽ๐š ๐™ฑ๐š•๐šž๐šŽ๐š๐š˜๐š˜๐š๐š‘ ๐š๐š›๐šŠ๐šŒ๐š”๐š’๐š—๐š. ๐Ÿน ๐š’๐š— ๐Ÿท ๐š™๐š‘๐š˜๐š—๐šŽ ๐šŒ๐š‘๐šŠ๐š›๐š๐šŽ๐š› ๐šŠ๐š—๐š ๐šŠ ๐š ๐šŠ๐š•๐š•๐šŽ๐š ๐š๐š‘๐šŠ๐š ๐šž๐šœ๐šŽ๐šœ ๐™ฑ๐š•๐šž๐šŽ๐š๐š˜๐š˜๐š๐š‘ ๐šŠ๐š—๐š ๐šŒ๐š›๐š˜๐š ๐š๐šœ๐š˜๐šž๐š›๐šŒ๐š’๐š—๐š ๐š•๐š˜๐šŒ๐šŠ๐š๐š’๐š—๐š ๐š๐šŽ๐šŒ๐š‘๐š—๐š˜๐š•๐š˜๐š๐šข ๐š๐š˜ ๐š‘๐šŽ๐š•๐š™ ๐šข๐š˜๐šž ๐š™๐š’๐š— ๐š™๐š˜๐š’๐š—๐š ๐š’๐šโ€™๐šœ ๐š•๐š˜๐šŒ๐šŠ๐š๐š’๐š˜๐š— ๐š’๐š— ๐šŒ๐šŠ๐šœ๐šŽ ๐šข๐š˜๐šž ๐šŽ๐šŸ๐šŽ๐š› ๐š•๐š˜๐š˜๐šœ๐šŽ ๐š’๐š. ๐™ผ๐šŽ๐š—๐š๐šŠ๐š• ๐š›๐š’๐š๐š‘๐š? ๐™ณ๐š˜ ๐šข๐š˜๐šž๐š›๐šœ๐šŽ๐š•๐š ๐šŠ ๐š๐šŠ๐šŸ๐š˜๐šž๐š› ๐šŠ๐š—๐š ๐š‘๐šŽ๐šŠ๐š ๐š˜๐šŸ๐šŽ๐š› ๐š๐š˜ ๐š‘๐šŽ๐š•๐š•๐š˜๐š—๐š˜๐š–๐šŠ๐š.๐šŒ๐š˜๐š– ๐šŠ๐š—๐š ๐šŒ๐š‘๐šŽ๐šŒ๐š” ๐š˜๐šž๐š ๐šŠ๐š•๐š• ๐š๐š‘๐šŽ๐š’๐š› ๐š’๐š—๐šŒ๐š›๐šŽ๐š๐š’๐š‹๐š•๐šŽ ๐š๐šŽ๐šŠ๐š› ๐š›๐š’๐š๐š‘๐š ๐š—๐š˜๐š . โ†  #nomad #adventureon #folkscenery #iceland #dbtravel #sonyalpha #earthoutdoors #goexplore #nomadict #visualsofearth #aov #artofvisuals #moodygrams #exploreeverything #gameoftones

A post shared by ๐™ผ๐šŠ๐š›๐š๐šข ๐š๐š˜๐š‹๐šŽ๐š›๐š๐šœ๐š˜๐š— (@martyrobertson) on

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