Best for: Building foot traffic and visitations to a brand’s physical location
Minimum Budget to Get Started: $0 + cost of gifted products
Instagram allows users and influencers to tag their posts with their physical location. Use this function to find local influencers that can promote your retail space or stores where your brand is carried.
These local influencers can help you get foot traffic to your store. This is especially effective for micro influencers, as most of their followers would be acquaintances that they’d met in real life, allowing you to target locals to come to your business’s location.
@gummieblair shared from her local @bearcoastcoffee shop.