The easiest way to get started in influencer marketing is reviews, unboxings, and mentions. Send a product to your favorite influencer and they can help spread the word about your brand. Read More
influencer campaigns
Giveaways are a great way to get influencers involved and get the word out to their followers fast. Having an influencer share a giveaway on their platform not only functions as a product mention, but it doubles as a great way to grow the influencer’s following and get a lot of people to interact with that post. Read More
This is a new feature on Instagram and Facebook. Influencers can now list business partners when sharing their content, which allows brands to then boost the post with paid advertising. Read More
This promotion is all about telling a story. Branded hashtags can be a great way for customers to discover your product within the organic sharing on social media. A good branded hashtag for this type of campaign will clearly connect back to the brand, but also encourage a specific use for the hashtag. Create a hashtag that implies the required action by the consumer, such as #MarriedinModcloth or #ShareYourEars. Both hashtags clearly direct the consumer when to post -- when you are married in a Modcloth dress or when you are wearing your Mickey ears. Read More
Influencers, at the heart of it, are amazing content creators. If your brand is looking to create content for Facebook and Instagram ads, or for your own social profiles, you can ask influencers to contribute content. They’ll create the amazing content they’re known for, and you’ll benefit from the name recognition of that influencer. Read More
Co-branded products are a way for your brand to work even closer with an influencer to promote sales. Co-branded products also allow the influencer to infuse their own aesthetic and message into your brand’s product line, which could give your product line a unique boost. Read More
If you are planning a brand event or new product launch party, this is the perfect solution to get the word out. Find influencers who are local to your area or send invites to influencers across the country to attend your event. You can even sponsor certain influencers to attend the event and pay for their travel expenses. Read More
Instagram allows users and influencers to tag their posts with their physical location. For brands with a physical location, these local influencers can help you get foot traffic to your store. Read More
Remember, social media is not just about the posts and stories. There are thriving groups that are conversing with each other every day. There are also successful newsletters and blogs where industry leaders are helping their audience grow and thrive together. These content hubs are the perfect opportunity for you to connect with their audiences and turn them into your customers! Read More
Once an influencer has share their content online, that is just the beginning! Sharing an influencer’s content in other ways can help to grow your brand and spread the word about your products. It is also a great way to support the influencer’s creativity by continuing to circulate their amazing content. Read More